News about a major player in the higher education industry:
“For-Profit Ashford
U. Forms Alliance With Forbes”
“Ashford said
on Tuesday that it would pay Forbes Media LLC $15-million upfront, plus a
minimum $30-million over the initial 12-year term of the deal, for the rights
to the company’s online content for use in bachelor’s and master’s programs in
business”.
“The for-profit university will also rename
its business school the Forbes School of Business. (That’s a twist on the
way naming rights work for schools and buildings in nonprofit higher education:
There, the colleges usually receive money in the form of donations in return
for naming rights, rather than paying for the rights to the name.)”
Read the whole thing here: http://chronicle.com/blogs/bottomline/for-profit-ashford-u-forms-alliance-with-forbes/?cid=at&utm_source=at&utm_medium=en
Thoughts?
Dr
Flavius A B Akerele III
The
ETeam
This methodology definitely abrogates the arguments about donor intent which happen in the state and private not-for-profit university sector. Your name where you want, the way you want it, for as long as you pay shouldn't spawn copious court cases like happens with misread donor intent.
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