Wednesday, November 6, 2013

Higher Ed News 11/6/13

News about a major player in the higher education industry:
“For-Profit Ashford U. Forms Alliance With Forbes”
“Ashford said on Tuesday that it would pay Forbes Media LLC $15-million upfront, plus a minimum $30-million over the initial 12-year term of the deal, for the rights to the company’s online content for use in bachelor’s and master’s programs in business”.
“The for-profit university will also rename its business school the Forbes School of Business. (That’s a twist on the way naming rights work for schools and buildings in nonprofit higher education: There, the colleges usually receive money in the form of donations in return for naming rights, rather than paying for the rights to the name.)”
Dr Flavius A B Akerele III
The ETeam

1 comment:

  1. This methodology definitely abrogates the arguments about donor intent which happen in the state and private not-for-profit university sector. Your name where you want, the way you want it, for as long as you pay shouldn't spawn copious court cases like happens with misread donor intent.


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