“U. of Phoenix Reboots Advertising and
Rebrands in the Process”
“Phoenix’s new “Let’s Get to Work” campaign, showcased here
on the university’s YouTube feed, reflects market research that found that many
Phoenix students don’t enroll for a degree per se. “They come,” said Barry
Feierstein, the university’s chief operating officer, for what the degree will
do for them.”
The University of Phoenix is one of the leaders in the non-traditional education
market, so whether you are a for-profit, non-profit, private, or a public
institution, you still need to pay attention.
Not taking sides here, but I am curious as to everyone’s
thoughts on the rebranding effort. Is it a step in the right direction? Is more
is needed? What are your thoughts?
I look forward to hearing your thoughts!
Dr Flavius A
B Akerele III
The ETeam
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