News about a major player in the higher education industry:
“For-Profit Ashford U. Forms Alliance With Forbes”
“Ashford said on Tuesday that it would pay Forbes Media LLC $15-million upfront, plus a minimum $30-million over the initial 12-year term of the deal, for the rights to the company’s online content for use in bachelor’s and master’s programs in business”.
“The for-profit university will also rename its business school the Forbes School of Business. (That’s a twist on the way naming rights work for schools and buildings in nonprofit higher education: There, the colleges usually receive money in the form of donations in return for naming rights, rather than paying for the rights to the name.)”
Read the whole thing here: http://chronicle.com/blogs/bottomline/for-profit-ashford-u-forms-alliance-with-forbes/?cid=at&utm_source=at&utm_medium=en
Dr Flavius A B Akerele III