“U. of Phoenix Reboots Advertising and Rebrands in the Process”
“Phoenix’s new “Let’s Get to Work” campaign, showcased here on the university’s YouTube feed, reflects market research that found that many Phoenix students don’t enroll for a degree per se. “They come,” said Barry Feierstein, the university’s chief operating officer, for what the degree will do for them.”
The University of Phoenix is one of the leaders in the non-traditional education market, so whether you are a for-profit, non-profit, private, or a public institution, you still need to pay attention.
Not taking sides here, but I am curious as to everyone’s thoughts on the rebranding effort. Is it a step in the right direction? Is more is needed? What are your thoughts?
I look forward to hearing your thoughts!
Dr Flavius A B Akerele III